Fabio Ferrillo, architect, finalised his studies at Politecnico di Milano in 2004 and was then invited to collaborate with one of the most up-and-coming firms of the city, where he became an expert in the design of luxury homes and commercial spaces for prestigious Italian brands. In 2005 he moved to Paris in order to become more closely acquainted with the latest achievements of the great French architects and the vision of the Maison de Verre by Pierre Chareau. During his time in the ville lumiere he directed the international design team for the laboratories of the Pôle de Recherche in Laon. Paris gave Fabio Ferrillo the means to refine his distinguishing traits: cutting tailor made spaces while managing to keep costs at bay became his major strength. Fabio Ferrillo went back to Italy in 2010 to be part of a fantastic hub of creative young people united by the desire to share their passion and expertise in photography, graphic design and tailoring and established his architecture studio, OFFarch. While in this interdisciplinary creative melting pot, Fabio Ferrillo starts collaborating with Italian fashion revelation Massimo Giorgetti, creating the headquarters for his brand MSGM in Milan by transforming an old foundry into a unique working space. He also collaborates with Chiara Ferragni, world renowned fashion blogger, for whom he designs a showroom in Milan and a series of concept stores as well as concessions at Le Bon Marché Paris, Apropos Cologne, Harvey Nichols Hong Kong. In collaboration with Riccardo Grassi, in his prestigious Milan showroom, Fabio Ferrillo realizes the enormous space dedicated to the sales of the MSGM brand. Here Fabio creates the first ever emotional room. An architectural and artistic space placed in between the buyers and the collections, filled with constantly changing contemporary artists installations, aimed to set people free from the outside chaos and fine tune them to the environment to start feeling the theme. Playground, in May 2015, a dream park of brass, rides and swings arranged on a field of mirrors. In the background, night shots by Parisian photographer Stanislas Wolff. This installation introduced the audience to the Women’s Resort and Men’s Spring Summer collection 2016. Soundbox, in September 2015, an imaginary sound room where external noise is eliminated by soundproofing panels that in turn hide a musical installation by the sound designer Andrea Ratti. This has been the gateway to the 2016 Spring Summer Women’s collection. This integrated approach to fashion, design, art and architecture will soon be installed and presented at Le Bon Marché in Paris during the next Fashion Week, so that this emotional experience can be undertaken not only by buyers at the showroom but by all MSGM customers.